The numbers don't lie: 74% of consumers use a search engine when contemplating purchasing decisions. Making sure that your website appears near the top of search engine result pages is a necessary component of a successful marketing strategy.
Search Engine Optimization (SEO) is the process of making your site as search-engine friendly as possible, both from a technical and content standpoint, while Search Engine Marketing (SEM) involves paid advertising based on strategic keywords to reach targeted customers searching the web via Google and Bing.
SEO Services + Packages
Mini SEO Audit
A one-page report with an overview of your site's SEO status along with recommendations and a full-audit proposal. For most clients who have never considered SEO, this is a good start.
Deliverables
- One page report
- Summary of discoveries
- Recommendations
- Full audit proposal
Full SEO Audit
A full report that covers all technical aspects and on-page content, along with keyword research.
Deliverables
- Full report
- Priorities ordered by impact
- Recommendations with actionable items
- Google Analytics setup
- Search Console Setup
Development
Implementation of recommendations from the mini or full audit. The scope of work will vary based on the results of the audit and the size of website.
Ready to get started with SEO? Contact us today for a free, 30-minute consultation.
SEM Services + Packages
Google Adwords
Adwords can be used for a variety of advertising objectives, from driving conversions (like email newsletter sign-ups or sales) to increasing foot traffic to creating brand awareness. These ads can be displayed on search engine result pages, or across Google's vast inventory of websites and apps, like YouTube. Wherever the ads run, they'll be hyper-targeted based on specific keywords and audience demographics.
Setup
- Keyword research
- 1-5 campaigns
- Up to 25 ad groups
- Analytics and Search Console integrations
- Goal tracking setup and/or integration
- Ad extensions
- Ad copy
Monthly Retainer
- Optimization
- Monthly reporting
- Live client dashboard
- Monthly meeting upon request
Bing Advertising
Bing captures about 20% of the search market and can easily be integrated with a Google Adwords campaign. Most people gravitate towards Google and sleep on Bing, but if you're converting well on Google, then Bing offers a great opportunity to capture more leads at a potentially lower cost-per-click.
Setup
- Audience research
- 1-5 campaigns
- Up to 10 ad groups
- Analytics and Search Console integrations
- Goal tracking setup and/or integration
Monthly Retainer
- Optimization
- Monthly reporting
- Live client dashboard
- Monthly meeting upon request
